Client or Primary Investigator: Alison Bianchi, Associate Professor, Department of Sociology and Criminology

Project Manager: Cassidy Branch

Project Start: April 1st, 2025

Project End Date: November 17, 2025

Project Description: Since the turn of the 21st century, research subjects for experiments in sociological social psychology have been, on average, primarily White, female undergraduates. This is not simply an “Iowa problem” but is being experienced by scholars throughout the US. We are conducting focus groups of White and African American male undergraduates to begin addressing this nation-wide problem of why there is a lack of diversity in those who partake in our experimental research. The results of these focus groups will inform policies needed to incentivize participation in our important scientific work.

Services Provided: Focus Group