SIO Focus Groups

Biography

Client or Primary Investigator: Brian Ekdale, Associate Professor, School of Journalism and Mass Communication 

Project Manager: Lisa Halm-Werner

Project Start: December 20th, 2023

Project Description: The Center for Social Science Innovation research services team will moderate focus groups with Professor Brian Ekdale and his team serving as content experts. The client will use the focus groups to study how social media users engage with social media content. Focus group members will be screened and scheduled by the center. This data collection is one of several elements in the broader project.

Services Provided: Web Survey, Focus Group, Transcription

digital media